As if you need them! 20 reasons to make field marketing a core element of your marketing strategy...
- bring the brand experience to life
- increase brand awareness
- quicker acceptance of brand story
- greater brand advocacy
- better product placement
- introduce product endorsement
- gain incremental sales
- support quicker decision-making
- facilitate quicker speed-to-market
- gain market share
- extend mind share
- educate, motivate, activate sales people
- forge high-level retail relationships
- identify new retail partners
- spot non-product opportunities
- join together business & marketing planning
- maximise product availability
- optimise in-store presence
- guarantee compliant promotional activity
- monitor competitor activity
