As mad as hell...
10th Feb 2010
In the words of Peter Finch in the cult 1976 film 'Network', "We're as mad as hell and we're not going to take it any more."
Yes, online shopping is here and here to stay. Yes, the retail landscape has changed dramatically. Yes, the technology and consumer electronics industry is fast-paced and furious. Yet, we believe the death of retail is greatly exaggerated.
People buy people. People want to ask questions person-to-person. They want to touch, trial, test, engage and experience the array of technology available to them before they purchase.
Face-to-face marketing continues to produce powerful results for the brands that believe in the human touch at the end of the marketing line.
All you need to do is get mad. Don't take it any more. Get face-to-face now!
Want to find out more about the Channel Advantage philosophy of face-to-face?
- Learn - the philosophy of face-to-face
- Get mad - view the 'Mad as Hell' scene from 'Network'
